Website Marketing Notes

Pay Per Action PPA

Micro-sites / mini-sites can often operate on a pay per action (or PPA) basis, this minimises risk for businesses as the cost of web development work, web hosting and maintenance is absorbed by the development company, thus minimises any up front cost. Pay per action means the business would pay a pre-arranged figure when a customer completes a pre-arranged action, generally this action would take the form of a business lead (pay per lead), consisisting of the output from a customer filling a form in on the web detailing their contact details (ie. phone, email, address)as well as a brief overview of their requirements (the action). Obviously, certain businesses may require a different action to be completed, in such cases micro-sites can be customised to fulfil non-standard requests.

Search Engine Optimisation

Businesses who have a pre-existing website and who want to maximise traffic may consider search engine optimisation in tandem with with the creation of a micro-site / satellite-site. Whilst the mico-site would be designed to capture as much quality relevant traffic from search engines as possible, it would be prudent to ensure that any current website was search-engine friendly and maximised traffic. As the current website (usually) would be well established, with a number of inbound links from around the web, the main web site would (usually) be the greatest source for the new business online, and therefore should not be neglected.

Micro-sites

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